PRIO Holding – Connecting Capital to the Future

Germany and Europe are facing profound structural challenges — and within these, PRIO identifies opportunity. As an investment platform, PRIO partners with investors and institutions to back companies and projects that drive transformation and secure sustainable long-term value creation.

Entrepreneurial thinking, international reach, and a long-term perspective define PRIO’s approach. Capital is seen not as an end in itself, but as a catalyst for constructive development — a foundation for growth, innovation, and durable value. Strategic initiatives arise from conviction and are executed through trusted partnerships.

Responsibility, performance, and curiosity form the foundation of PRIO’s work. The result is a portfolio of scalable commitments that combine progress with profitability, shaping a future that is both economically strong and socially sustainable.

About us

Curiosity

Our entrepreneurial activities are characterized by the continuous expansion of our professional and methodological competencies — even beyond established disciplines. We are convinced that sustainable success requires a holistic understanding of interdependencies that also includes social, ecological and technological aspects. Openness, a willingness to learn, a willingness to change perspectives and the ability to critically reflect on our own positions shape our thinking and actions — in dialogue with others as well as in daily collaboration.

Performance

The willingness to perform unites management and team. We consistently strive for the best possible results for our partners. Outstanding results require commitment, discipline and clarity of goals. Our commitment is based on inner conviction and an awareness of the importance of what we do. This form of motivation also contributes to setbacks and forms the basis for long-term, reliable results — day after day.

Responsibility

We take responsibility for our actions — professionally, entrepreneurially and socially. Our field of activity is capital-intensive and has a long-term effect: on people, organizations and the environment. From this impact perspective, we have a particular obligation to plan with vision, make careful decisions and communicate precisely. For us, responsibility means keeping an eye on the effects of our actions — beyond day-to-day business.

Our values